FAC Co-Chairperson Sandie Shaw and FAC CEO Jeremy Silver at Music 4.5

1st October 2010


music 4.5 annual conference

The Power of Audiences:

Reaching Audiences and Building Audiences

10th November 2010, Cafe de Paris, London

Music 4.5 Music 4.5 Music 4.5 Music 4.5 Music 4.5 Music 4.5 Music 4.5While Music 4.5 in March 2010 was all about "Art into commerce through technology - technology as the umbilical cord that connects art and commerce to a successful business", the take-out was that there is generally too little focus on, and knowledge of, the audience - the music-buying public.


Therefore, the Music 4.5 Annual Conference in November 2010 will be all about the audience: engaging with an audience, segmenting, building and growing an audience, as well as reaching and monetising an audience.


The objective of the Music 4.5 Annual Conference on the 10th of November is to create, curate and deliver fresh thinking focusing on the opportunity within the extended new music paradigm, by bringing together music tech start-ups, serial entrepreneurs, investors, artists, band managers and key industry players.


This is an invaluable opportunity to share knowledge and focus on how to achieve a 4.5 times ROI for all parties involved in the new music business landscape: artists, entrepreneurs and investors.


Key topics will include:

The new power hierarchy

Moving with and anticipating your audience - youth behaviour indicating the next mainstream

"Milking your fans" - building and monetising your audience

The changing role of labels, but now where does the money come from for artists? The lack of financing...

Record label execs & Artists: "Are labels redundant? Is the deal fair?"

The real cost of creating music and its value - building a fan-base the new and old way

Digital innovation and customer engagement, corporate vs startup

The Music Business Place

The Music 4.5 conference will also feature an interactive audience debate 'Music 4.5 Jam' in addition to music tech startups, artists and bands pitching to a judging panel.

Even better - the FAC has been able to negotiate a 10% discount for our members.  Just use the promo codeFAC10M45 when you register.  Here is the link. 

FAC Co-Chairperson Sandie Shaw and FAC CEO Jeremy silver will both be on hand at Music 4.5.  Jeremy will be hosting the day-long event and Sandie is taking part in the debate: Record label execs & Artists - "Are labels redundant? Is the deal fair?"

Our Members

Artists who are members of the FAC include…

Billy Bragg
The Boxer Rebellion
David Gray
Fran Healy (Travis)
Howard Jones
Tom Jones
Mark Kelly (Marillion)
Annie Lennox
Ross Millard (The Futureheads)
Nick Mason (Pink Floyd)
Kate Nash
Lucy Pullin (The Fire Escapes)
Hal Ritson (The Young Punx)
Robbie Williams
Dave Rowntree (Blur)
Sandie Shaw
Master Shortie
KT Tunstall
Josh Weller

and many others...

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