Who we are

FanTactics is a company with decades of experience in the music industry and online technologies. The team is made of artist managers, musicians, IT experts, marketing gurus and industry veterans.

The company was formed by Gary Mclarnan and Doug Old because people were struggling to deliver upon the requirements of the industry whilst trying to meet the expectations of fans.

The products on the market just didn't step up to the mark, it was a nightmare trying to knit everything together, so they could all work as one.

Gary has 25 years experience in the music industry. He contributed to the 'The Hacienda Must Be Built', and then joined Mixmag, taking it from dj fanzine to leading club culture glossy. Alongside this he took DJ Sasha from bedroom DJ to national icon. In 1995, Gary started an artist management company and helped artists reach international fame, some selling over 500,000 records. In 1997 Gary joined the board of the Music Managers Forum, later becoming 'Head of New Strategies', and contributed to the development of Mpeg4 and Mpeg7.
 

Doug started in IT development  in the early 70's. Over the past decade he's focused on on-line retail systems for major UK companies with an emphasis on improving the customer experience. He really understands and has seen tangible benefits in the importance of knowing the customer.

FanTactics are involved in organisations that help shape the way the market reacts to the needs of the fans and artists. Day in day out we are speaking with music industry leaders.
 

We sat down and built a music industry specific platform.... so you don't have to.